Google Web Analytics

• What is Google Analytics?
• How Google analytic works
• Configure the website to Google analytic
• Steps to configure Google analytic code on the website
• Google analytic accounts, profiles, and user navigation
• Basics concepts of Google analytic
• Real-time reporting
• Search traffic reporting
• Geo-location reporting
• Direct, referring, and search traffic
• Reports on user flow of website
• Benchmarking report
• How to work with the admin panel of Google analytic
• Tracking the conversion of your website
• Connecting the Google Ad-words account to Google analytic
• Creating a goal on Google analytic
• Understanding the whole concept of reporting
• Assignment/Live project

Mobile Marketing Strategy

• What is Mobile Marketing?
• Importance of Mobile Marketing
• What are responsive sites?
• Ads on mobile apps
• Assignment
• Assignment
• Live Project/Case study

Email Marketing Strategy

• Overview of Email Marketing
• The objective of Email Marketing
• What is opt-in?
• Types of opt-in
• Email marketing software
• Default software of Google
• What is G-Mass?
• The process to use G-Mass
• Setting auto-responder e-mail
• What is Mail chimp?
• Creating your first Email campaign templates
• Use of mail track extension
• How to send bulk Email
• Assignment
• Live Project/Case study

Search Engine Webmaster tool

• What is a webmaster tool?
• How webmaster tool works?
• Adding your website with webmaster tools
• What is the use of structured data?
• How to make structured data in your site.
• What is a rich card?
• Configuring the rich card on your website.
• Analyzing the search traffic of a website?
• Use of other tools of search console
• Assignments
• Live project/ case studies

E-commerce Marketing Strategy

• What is E-commerce?
• Current E-commerce scenario in India
• Driving traffic to the E-commerce portal & portal
• How to perform SEO on an E-commerce website
• Create an advanced strategy for the E-commerce portal
• Set up your own E-commerce store without the investment
• Assignments
• Live project/ case studies

Content Marketing / ORM

• What is content marketing?
• Objectives of content marketing
• Why “Content is King” for SEO scenario
• How to write SEO-friendly content
• How to become a content writer
• How to spin other website content
• How to promote your content online
• Assignments
• Live project/ case studies

Affiliate Marketing Earning

• What is Affiliate Marketing?
• Making money, from the marketing revolution
• Getting a process of Affiliate Marketing of Java Script
• Configure your website with different e-commerce platform sites
• Configure your bank account with your website
• Work as a Freelancer in affiliate marketing
• Assignments
• Live project/ case studies

Digital Advertising (PPC)

Digital Advertising (PPC, Digital Display, And Youtube)

• What is PPC?
• Different platforms of PPC?
• What is Google Ad-word?
• How to create a Google Ad-word account?
• What is a campaign?
• What is Add group?
• What is Add copy?
• What is a keyword planner?
• Planning keywords for a campaign
• Types of advertisement
• What is a quality score?
• What is CTR?
• Understanding the process of bidding strategy
• What is Add targeting?
• What are site extensions?
• Use of site extension?
• What is re-marketing?
• Benefits of re-marketing
• Re-targeting
• Conversion tracking
• All about the Bing and Yahoo adds
• Assignments
• Live project/ case studies

SMO Social Media Optimization / Marketing

• What is Social Media Network?
• Importance of social media for marketing
• Steps to configure a social media account
• Updating the profile of the social media account
• Working on social media strategy
• Configuring the social media PPC platform
• PPC Platforms of social media

Facebook Marketing

• Types of posts
• How to Market on Facebook
• Create your Company Page
• How to create a connection on Facebook
• Understanding the concept of B2B & B2C
• How to increase your Facebook Friends
• How to engage your fan on the page
• Assignment/live project

LinkedIn Marketing

• History of LinkedIn
• Types of posts
• How to Market on LinkedIn
• Create your Company Page
• How to create a connection on LinkedIn
• Understanding the concept of B2B & B2C
• How to increase your LinkedIn connections
• How to engage your fan on the page
• Assignment/live project

Twitter Marketing

• Introduction to Twitter
• Create a profile
• How to increase followers
• How to market your product
• Understanding # and concept
• Advertising on Twitter
• Assignment/Live project

Video Marketing

• What is Video Marketing
• Why Video Marketing is important
• How to create your channel on YouTube and Daily Motion.
• How to Create a Video
• Uploading videos after applying the SEO concept
• Video Marketing
• How to increase Viewers
• Important Tips
• Assignment/Live project

Search Engine Optimization

• What is SEO?
• What are search engines?
• What are robots?
• Function of robots
• Types of robots
• What is SERP?
• Types of SEO - on-page, off-page
• Concepts of SEO
• What are backlinks?
• Types of backlinks
• How to make directory submissions?
• How to make references?
• What is social bookmarking?
• What is profile link building?
• What is forum posting?
• What is the use of a press release?
• What is blog commenting?
• How to make an article submission?
• What is guest blogging?
• Needs of SEO
• Local SEO
• SEO categories- white hat, black hat, gray hat.
• National SEO
• Global SEO
• URL structuring
• What is robot.txt?
• What is a sitemap?
• Benefits of sitemap and robot.txt
• SEO tools
• MOZBAR
• SEO profiler
• Call SEO tools
• SEO site check-up tool

Digital Marketing Planning & Strategy

• Concept of 4w’s
• What is a digital marketing strategy?
• What is the need for a strategy?
• Types of strategies.
• Pre-project strategy.
• On project strategy.
• Post-project strategy.
• Assignment.
• Live Project / Case Studies.

Introduction to Digital Marketing

• Overview of Digital Marketing
• Digital marketing vs traditional marketing
• How to start Digital Marketing?
• What is Website Traffic?
• What is Key-wording?
• Steps of implementing Digital Marketing principals
• How to increase website traffic?
• How to increase website engagement?
• How to increase the number of leads and conversion rates?
• How to analyze your traffic source and ROI?
• Advantages of Digital Marketing