Digital Advertising (PPC, Digital Display, And Youtube)
- What is PPC?
- Different platforms of PPC?
- What is Google Ad-word?
- How to create a Google Ad-word account?
- What is a campaign?
- What is Add group?
- What is Add copy?
- What is a keyword planner?
- Planning keywords for a campaign
- Types of advertisement
- What is a quality score?
- What is CTR?
- Understanding the process of bidding strategy
- What is Add targeting?
- What are site extensions?
- Use of site extension?
- What is re-marketing?
- Benefits of re-marketing
- Re-targeting
- Conversion tracking
- All about the Bing and Yahoo adds
- Assignments
- Live project/ case studies
