Advance Digital Marketing Course

Advanced Digital Marketing Course

Duration: 3 Months

Advance Digital marketing has exploded onto the marketing scene in recent years, and its impacts have not been negligible. Customer leads, and clients have improved their proficiency in this new environment while traditional marketers and traditional businesses have struggled to stay up. However, businesses cannot afford to ignore shifts in consumer behavior, which is why they have adopted the contemporary Advance Digital marketing approach.

Our Digital Marketing institute Course includes the following Modules:

Introduction to Digital Marketing

Overview of Digital Marketing
Digital marketing vs traditional marketing
How to start Digital Marketing?
What is website traffic?
What is Key-wording?
Steps of implementing Digital Marketing principals
How to increase website traffic?
How to increase website engagement?
How to increase the number of leads and conversion rates?
How to analyze your traffic source and ROI?
Advantages of Digital Marketing

Search Engine Optimization (SEO)

What is SEO?
What are search engines?
What are robots?
Function of robots
Types of robots
What is SERP?
Types of SEO - on-page, off-page
Concepts of SEO
What are backlinks?
Types of backlinks
How to make directory submissions?
How to make references?
What is social bookmarking?
What is profile link building?
What is forum posting?
What is the use of a press release?
What is blog commenting?
How to make an article submission?
What is guest blogging?
Needs of SEO
Local SEO
SEO categories- white hat, black hat, gray hat.
National SEO
Global SEO
URL structuring
What is robot.txt?
What is a sitemap?
Benefits of sitemap and robot.txt
SEO tools
MOZBAR
SEO profiler
Call SEO tools
SEO site check-up tool

Digital Marketing Planning and Strategy

Concept of 4w’s
What is the digital marketing strategy
What is the need for a strategy
Types of strategies
Pre-project strategy
On project strategy
Post-project strategy
Assignment
Live project/case studies

Working on Web 2.0

WordPress site
Google blogger
Wix
Many more.
Assignment

Web Master Tool

What is a webmaster tool?
How webmaster tool works?
Adding your website with webmaster tools
What is the use of structured data?
How to make structured data in your site.
What is a rich card?
Configuring the rich card in your website.
Analyzing the search traffic of a website?
Use of other tools of search console
Assignment

Digital Advertising (PPC, Digital Display, and YouTube)

What is PPC?
Different platforms of PPC?
What is Google Ad-word?
How to create a Google Ad-word account?
What is a campaign?
What is an Ads group?
What is an Ads copy?
What is a keyword planner?
Planning keywords for a campaign
Types of advertisement
What is a quality score?
What is CTR?
Understanding the process of bidding strategy
What is Add targeting?
What are site extensions?
Use of site extension?
What is re-marketing?
Benefits of re-marketing
Re-targeting
Conversion tracking
All about the Bing and Yahoo adds
Assignments
Live project/ case studies

Affiliate Marketing

What is Affiliate Marketing?
Making money, from the marketing revolution.
Getting a process of Affiliate Marketing of Java Script.
Configure your website with different e-commerce platform sites.
Configure your bank account with your website
Work as a Freelancer in affiliate marketing
Assignments.
Live project/ case studies

Email Marketing

Overview of Email Marketing
The objective of Email Marketing
What is opt-in?
Types of opt-in
Email marketing software
Default software of Google
What is G-Mass?
The process to use G-Mass
Setting auto-responder e-mail
What is Mail chimp?
Creating your first Email campaign templates
Use of mail track extension
How to send bulk Email
Assignment
Live Project/ Case study

Mobile Marketing

What is Mobile Marketing?
Importance of Mobile Marketing
What are responsive sites?
Ads on mobile apps
Assignment

Social Media Marketing

What is Social Media Network?
Importance of social media for marketing.
Steps to configure a social media account.
Updating the profile of the social media account.
Working on social media strategy.
Configuring the social media PPC platform.
PPC Platforms of social media.

Facebook Marketing

History of Facebook
Types of posts
How to Market on Facebook
Create your Company Page
How to create a Group on Facebook
How to schedule a post
How to increase your Facebook likes
Make your post viral
Assignment/live project

LinkedIn Marketing

History of LinkedIn
Types of posts
How to Market on LinkedIn
Create your Company Page
How to create a Group on LinkedIn
How to schedule a post
How to increase your LinkedIn likes
Make your post viral
Assignment/live project

Twitter Marketing

Introduction to Twitter
Create a profile
How to increase followers
How to market your product
Understanding # and concept
Advertising on Twitter
Assignment/Live project

Video Marketing

What is Video Marketing
Why Video Marketing is important
How to create your channel on YouTube and Daily Motion.
How to Create a Video
Uploading videos after applying the SEO concept
Video Marketing
How to increase Viewers
Important Tips
Assignment/Live project

Web Analytics

What is Google Analytics
How Google analytic works
Configure the website to Google analytic
Steps to configure Google analytic code on the website
Google analytic accounts, profiles, and user navigation
Basics concepts of Google analytic
Real-time reporting
Search traffic reporting
Geo-location reporting
Direct, referring, and search traffic
Reports on user flow of website
Benchmarking report
How to work with the admin panel of Google analytic
Tracking the conversion of your website
Connecting the Google Ad-words account to Google analytic
Creating a goal on Google analytic
Understanding the whole concept of reporting
Assignment/Live project

Content Marketing

What is content marketing
Objectives of content marketing
Why “Content is King” for SEO scenario
How to write SEO-friendly content
How to become a content writer
How to spin other website content
How to promote your content online

E-Commerce Marketing

What is E-commerce?
Current E-commerce scenario in India
Driving traffic to the E-commerce portal & portal
How to perform SEO on an E-commerce website
Create an advanced strategy for the E-commerce portal
Set up your own E-commerce store without the investment

Online Advertising

Introduction to banners, contextual ads & Rich Media
Tools to manage pop advertising
Pop-under advertising
Contextual advertising using images and videos
Online advertising company
Creating banner Ads using tools
Tracking & measuring ROI of online advertising

Lead Generation

Definition of an online sales lead
Cold Warm and hot leads
What is a landing page
Difference between the landing page and website
How to create a landing page
How to use thank you page
How to create a landing page
Tools to create a landing page
What is A/B testing?
Lead funnel
Converting leads into sales through internet marketing

Freelancing

What is freelancing?
Popular freelancing websites
How to take a project from a freelancing website
How to hire a freelancer (for your project)
How to get money worldwide
Popular online payment option for the freelancer

DURATION: 3 MONTHS
Assignment and live project

Advanced Digital Marketing Course is fully loaded with all advanced digital marketing course modules in this course you can learn SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMO (Social Media Optimization), SMM (Social Media Marketing), Affiliate Marketing, Mobile Marketing, Advance E-Commerce Marketing, Web Analytics, Search Console, Email Marketing, and many more modules.