Advance Digital Marketing Course
Advanced Digital Marketing Course
Duration: 3 Months
Advance Digital marketing has exploded onto the marketing scene in recent years, and its impacts have not been negligible. Customer leads, and clients have improved their proficiency in this new environment while traditional marketers and traditional businesses have struggled to stay up. However, businesses cannot afford to ignore shifts in consumer behavior, which is why they have adopted the contemporary Advance Digital marketing approach.
Our Digital Marketing institute Course includes the following Modules:
- Overview of Digital Marketing
- Digital marketing vs traditional marketing
- How to start Digital Marketing?
- What is website traffic?
- What is Key-wording?
- Steps of implementing Digital Marketing principals
- How to increase website traffic?
- How to increase website engagement?
- How to increase the number of leads and conversion rates?
- How to analyze your traffic source and ROI?
- Advantages of Digital Marketing
- What is SEO?
- What are search engines?
- What are robots?
- Function of robots
- Types of robots
- What is SERP?
- Types of SEO - on-page, off-page
- Concepts of SEO
- What are backlinks?
- Types of backlinks
- How to make directory submissions?
- How to make references?
- What is social bookmarking?
- What is profile link building?
- What is forum posting?
- What is the use of a press release?
- What is blog commenting?
- How to make an article submission?
- What is guest blogging?
- Needs of SEO
- Local SEO
- SEO categories- white hat, black hat, gray hat.
- National SEO
- Global SEO
- URL structuring
- What is robot.txt?
- What is a sitemap?
- Benefits of sitemap and robot.txt
- SEO tools
- MOZBAR
- SEO profiler
- Call SEO tools
- SEO site check-up tool
- Concept of 4w’s
- What is the digital marketing strategy
- What is the need for a strategy
- Types of strategies
- Pre-project strategy
- On project strategy
- Post-project strategy
- Assignment
- Live project/case studies
- WordPress site
- Google blogger
- Wix
- Many more.
- Assignment
- What is a webmaster tool?
- How webmaster tool works?
- Adding your website with webmaster tools
- What is the use of structured data?
- How to make structured data in your site.
- What is a rich card?
- Configuring the rich card in your website.
- Analyzing the search traffic of a website?
- Use of other tools of search console
- Assignment
- What is PPC?
- Different platforms of PPC?
- What is Google Ad-word?
- How to create a Google Ad-word account?
- What is a campaign?
- What is an Ads group?
- What is an Ads copy?
- What is a keyword planner?
- Planning keywords for a campaign
- Types of advertisement
- What is a quality score?
- What is CTR?
- Understanding the process of bidding strategy
- What is Add targeting?
- What are site extensions?
- Use of site extension?
- What is re-marketing?
- Benefits of re-marketing
- Re-targeting
- Conversion tracking
- All about the Bing and Yahoo adds
- Assignments
- Live project/ case studies
- What is Affiliate Marketing?
- Making money, from the marketing revolution.
- Getting a process of Affiliate Marketing of Java Script.
- Configure your website with different e-commerce platform sites.
- Configure your bank account with your website
- Work as a Freelancer in affiliate marketing
- Assignments.
- Live project/ case studies
- Overview of Email Marketing
- The objective of Email Marketing
- What is opt-in?
- Types of opt-in
- Email marketing software
- Default software of Google
- What is G-Mass?
- The process to use G-Mass
- Setting auto-responder e-mail
- What is Mail chimp?
- Creating your first Email campaign templates
- Use of mail track extension
- How to send bulk Email
- Assignment
- Live Project/ Case study
- What is Mobile Marketing?
- Importance of Mobile Marketing
- What are responsive sites?
- Ads on mobile apps
- Assignment
- What is Social Media Network?
- Importance of social media for marketing.
- Steps to configure a social media account.
- Updating the profile of the social media account.
- Working on social media strategy.
- Configuring the social media PPC platform.
- PPC Platforms of social media.
Facebook Marketing
- History of Facebook
- Types of posts
- How to Market on Facebook
- Create your Company Page
- How to create a Group on Facebook
- How to schedule a post
- How to increase your Facebook likes
- Make your post viral
- Assignment/live project
LinkedIn Marketing
- History of LinkedIn
- Types of posts
- How to Market on LinkedIn
- Create your Company Page
- How to create a Group on LinkedIn
- How to schedule a post
- How to increase your LinkedIn likes
- Make your post viral
- Assignment/live project
Twitter Marketing
- Introduction to Twitter
- Create a profile
- How to increase followers
- How to market your product
- Understanding # and concept
- Advertising on Twitter
- Assignment/Live project
Video Marketing
- What is Video Marketing
- Why Video Marketing is important
- How to create your channel on YouTube and Daily Motion.
- How to Create a Video
- Uploading videos after applying the SEO concept
- Video Marketing
- How to increase Viewers
- Important Tips
- Assignment/Live project
Web Analytics
- What is Google Analytics
- How Google analytic works
- Configure the website to Google analytic
- Steps to configure Google analytic code on the website
- Google analytic accounts, profiles, and user navigation
- Basics concepts of Google analytic
- Real-time reporting
- Search traffic reporting
- Geo-location reporting
- Direct, referring, and search traffic
- Reports on user flow of website
- Benchmarking report
- How to work with the admin panel of Google analytic
- Tracking the conversion of your website
- Connecting the Google Ad-words account to Google analytic
- Creating a goal on Google analytic
- Understanding the whole concept of reporting
- Assignment/Live project
Content Marketing
- What is content marketing
- Objectives of content marketing
- Why “Content is King” for SEO scenario
- How to write SEO-friendly content
- How to become a content writer
- How to spin other website content
- How to promote your content online
E-Commerce Marketing
- What is E-commerce?
- Current E-commerce scenario in India
- Driving traffic to the E-commerce portal & portal
- How to perform SEO on an E-commerce website
- Create an advanced strategy for the E-commerce portal
- Set up your own E-commerce store without the investment
Online Advertising
- Introduction to banners, contextual ads & Rich Media
- Tools to manage pop advertising
- Pop-under advertising
- Contextual advertising using images and videos
- Online advertising company
- Creating banner Ads using tools
- Tracking & measuring ROI of online advertising
Lead Generation
- Definition of an online sales lead
- Cold Warm and hot leads
- What is a landing page
- Difference between the landing page and website
- How to create a landing page
- How to use thank you page
- How to create a landing page
- Tools to create a landing page
- What is A/B testing?
- Lead funnel
- Converting leads into sales through internet marketing
Freelancing
- What is freelancing?
- Popular freelancing websites
- How to take a project from a freelancing website
- How to hire a freelancer (for your project)
- How to get money worldwide
- Popular online payment option for the freelancer
DURATION: 3 MONTHS
Assignment and live project
Advanced Digital Marketing Course is fully loaded with all advanced digital marketing course modules in this course you can learn SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMO (Social Media Optimization), SMM (Social Media Marketing), Affiliate Marketing, Mobile Marketing, Advance E-Commerce Marketing, Web Analytics, Search Console, Email Marketing, and many more modules.
Assignments
Internship for Three Months free
Live project / Case Studies
Duration: 3 Months
Benefits of Course
- Work as a Digital Marketing Manager/Executive
- Work as a SMO Manager/Executive
- Work as a SEO Manager/Executive
- Work as a SMO Manager/Executive
- Work as a PPC Manager/Executive
- Analytic Manager/Executive
- Work as a Digital Marketing Team Leader
- Work as a Freelancer
Advantages of Advanced Digital Marketing Course
Manage your business online.
Working as a Digital Marketing Executive, Team Leader, Manager
Working As a Freelancer.
Web 2.0 Developer.
Job Opportunity
100% Assured by World Pride Pvt. Ltd.
Job Location
Lucknow, Delhi, Noida, Bengaluru, Pune, Mumbai, etc...
Who can join this course
Business owners, Any Graduate, etc...
More Inquiry
Call Us +91-830 340 8409
WhatsApp: +91-830 340 8409
Home Page